In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also various other facts concerning modern B2B advertising. We review how the acquiring trip is currently entirely fragmented and the way that area building can aid marketing professionals take back control of the exploration… Read More

Mark Donnigan: It's going wonderful, Ben. I am so delighted to be here on your program.Ben: Absolutely. We enjoy to have you on the show. Specifically given the value and the necessity of the topic we're mosting likely to be dealing with throughout this conversation as well, which is one that I believe is actually under-discussed. One that may othe… Read More